http://ireport.cnn.com/docs/DOC-699610
"Cost: $145,000,000. There are $65,000,000 in startup costs plus $40,000,000 for first-year production costs of All My Children and $40,000,000 for first-year production cost of One Life to Live.
Audience: 500,000 target. Mr Kwatinetz is shooting for 10% of the reported Disney/ABC 5 million viewers the two shows drew on network television, to make a profit.
Revenue: Web TV Portal ala Hulu. The expectation is that Prospect Park will be able to charge a $40 CPM advertising rate when existing portals are offering a much more robust catalog to choose from. If Prospect Park is adopting a Hulu model, there will also likely be a monthly subscription fee ala Hulu to view the shows.
Mr Kafka closes his piece with the observation that Jeff "Kwatinetz would like to have his shows up and running as soon as 'One Life to Live' ends in mid-January, but unless he starts very soon, it will be hard to hit that deadline."
Very interesting and informational article about Prospect Park.
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