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Wednesday, July 24, 2013

Deidra Hall at We Love Soaps

"The two ABC shows, "All My Children" and "One Life to Live," were canceled by a man who was not very knowledgeable about what he was doing. He thought it would be cheaper to do a game show or reality show.

It isn't about budgets. Women have been watching these shows for so many generations they are invested. They've shared them with their grandparents and grandchildren. It's their touchstone, it's their family.

The reason we are their family is because we've been there for viewers almost 50 years. We were there when they came home from school and Grandma was in the kitchen with our show on, when they went off to college and had something in common with their roommates watching the show.

We are there when people go into rest homes, on holidays when nobody comes to the table. We know our audience really loves us. We're family. The ABC executive, who is now gone, didn't get that.

We're never going off the air. There will always be a wonderful place for soap operas."

http://www.welovesoaps.net/2013/07/deidre-hall-there-will-always-be.html


Beautiful and true!


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